Search results for "professional team sport"

You Can Even Walk Alone. Stadium Attendance and Professional Soccer Clubs’ Social Role

2008

The purpose of the paper is to suggest a new perspective on the social role in the community for Italian professional soccer clubs. Our findings loosen the knot between hooligans and clubs and could have important consequences on the club’s corporate social responsibility and marketing strategies. After investigating the impact of stadium attendance on team performance for Serie A and B in seasons 2004/05 through 2006/07, we conclude that crowd plays no role in the winning performance of soccer teams at home. Our proposal consists of two policies hinting at a reconciliation between social and educational role of the sport with the club’s commercial interests. The first policy is to establis…